business model

business model as a concept and how a theoretical understanding of business models can be used to explain the exploitation of innovations by organisations in real-life.

this essay is to develop your understanding of the business model as a concept and how a theoretical understanding of business models can be used to explain the exploitation of innovations by organisations in real-life.
Order Description
• This assignment requires a combination of an essay (2,500 words) and a video presentation with transcript.
• Both of the essay and the presentation are about Business Models.

Task:
You are required to write an essay based on the following:

• There are many conceptualisations of a business model in the academic management literature. Why do you think there are so many?
• In answering this question, make sure you describe and compare three business model conceptualisations from the extant literature.
• Of the three conceptualisations, identify your preferred conceptualisation and explain why you prefer it.
• To ground your argument, apply your preferred conceptualisation to an example from real-life, that is, describe the exploitation of an innovation introduced in the last five years by a business using your preferred business model approach.
Assignment
guide
Overview
• This
assignment
requires
a
combination
of
an
essay
(2,500
words)
and
a
video
presentation
with
transcript.
• Both
of
the
essay
and
the
presentation
are
about
Business
Models
• Please
refer
to
the
assessment
criteria
for
mark
allocation
• Referencing Style: Harvard
(author-­-date)
Due
to
the
special
requirement
of
this
assignment,
I
am
willing
to
pay
additional
fee
for
the
presentation.
Please
inform
me
the
additional
amount
as
soon
as
possible.
Thanks.
1. ESSAY:
BUSINESS
MODEL
Task:
You are required to write an essay based on the following:
• There are many conceptualisations of a business model in the academic
management literature. Why do you think there are so many?
• In answering this question, make sure you describe and compare three
business model conceptualisations from the extant literature.
• Of the three conceptualisations, identify your preferred conceptualisation and
explain why you prefer it.
• To ground your argument, apply your preferred conceptualisation to an
example from real-life, that is, describe the exploitation of an innovation
introduced in the last five years by a business using your preferred business
model approach.
You should include 18 references.
Assessment Criteria
1. Demonstrates an appreciation of business model theory (10%)
2. Logically compares and assesses three business model conceptualisations
(30%)
3. Justifies the preferred business model conceptualisation (20%)
4. Applies the preferred business model to a recent innovation from real life
(10%)
5. Concludes by summarising the key arguments, making sure all arguments are
well-articulated (10%)
6. Coherence of arguments, theoretical integration, written communication,
credible sources and referencing standards skills (20%)
2. VIDEO
PRESENTATION
WITH
TRANSCRIPT:
BUSINESS
MODELS
• The video is based on your essay’s finding, that is, what you argued in the first
assessment piece.
• You must explain the essay’s main arguments via a short video presentation.
• The video presentation should be a minimum of 3 minutes in duration and no
longer than 10 minutes.
• The video submission should be accompanied by a (Word document)
transcript of what was said in the video.
There
is
no
need
for
you
to
record
the
video
presentation.
You
only
need
to
provide
me
the
transcript
of
a
7-­-
or
8-­-minute
presentation
and
the
presentation
slides.
I
will
have
to
do
the
record
myself.
Task Description
• You are required to produce a short video that summarises the key arguments
of your essay.
• However, your video should not just be a verbatim repeat of what was said in
your essay. It should be uniquely descriptive and explanative, and focus on
explaining why you believe your preferred business model approach is
superior or more useful in real-life than the other two you discussed in your
essay.
• You should pay special attention to explaining the innovation example from
real-life and how it can be understood using your preferred business model
approach.
• You should make sure your transcript makes sense without the accompanying
video.
Assessment Criteria
1. Effectively uses text, audio, images and other appropriate methods of
communication via video to explain the arguments (20%)
2. Applies the preferred business model to a recent innovation from real-life
(40%)
3. Tone of the video is consistent, for instance, uses humour effectively or is
professional in tone throughout (10%)
4. Quality of the video production (10%)
5. Creativity (20%)