Pretend that you are the CEO of Meta4 Labs. While the company used to be known for its innovation, producing multiple new products annually and owning a number of important utility patents, you’re concerned because only a couple of new products were developed in the past year. You want to turn this around. You’re free to suggest whatever turn-around you want, and you can make up the details as you communicate a change message to kick off the company retreat and outline a change communications plan based on the change models, the executive coach’s advice, and Duarte’s principles of spellbinding presentations. Use business writing (single-spaced, liberal use of headings, bullet points, and charts/graphs/graphics as appropriate). Length should be around 500 words. Words in tables, etc count.

Learning Objectives Supported: 3c