Business Analytics

Description

Business Analytics (105 Points)

After reviewing the material for this module, identify two organizations that are using Business Analytics (BA). Briefly describe both organizations, and then answer these questions:

What are the reasons they are using BA?
Of the various types of BA, which ones are they using and why?
How are they using the BA software?
Do the benefits associated with the BA software outweigh the costs?
Directions:

Your well-written paper should meet the following requirements:

Be four to five pages in length, which does not include the title page, abstract or required reference page, which are never a part of the content minimum requirements.
Use Saudi Electronic University academic writing standards and APA style guidelines.
Support your submission with course material concepts, principles and theories from the textbook and at least two scholarly, peer-reviewed journal articles.
Review the grading rubric to see how you will be graded for this assignment.

More Information.

Required

Chapter 3 in MIS9
Baesens, B. (2018). Data warehouses, data marts, operational data stores, and data lakes: What’s in a name? Big Data Quarterly 4(3), 43-44.
Lawton, J. (2016). Four critical success factors to effectively managing data as an asset. Journal of Government Financial Management, 65(3), 34-39.
Recommended

Chapter 3 PowerPoint slides � MIS9
Brown, D. S. (2016, May 26). 7 reasons why you need a database management system.
McStravick, G. (2018, January 12). Opinion: The future is now: 2018 market predictions for database and data management.