Brunel 5100words

Order Description
sign writer now , Upload the 1 and 2 in 800words in 12 hours
answer the follow question
not need the reference
This is for the prepare exam
MUST give me a high level paper ,Thank u so much
Consumer Behaviour
1. 800 words You are the Marketing Manager of a shoe company that sells children’s shoes to parents. The company wishes to understand the factors that influence how
parents buy such products today. Please write a short report addressing the following:
Evaluate consumer decision-making as a problem-solving process and discuss the steps involved. (15 marks)
Assess the role of other family members in the process. (10 marks)
Identify and discuss situations where the level of effort varies in making purchase decisions, with examples to support your answer. (15 marks)
2. 800 words
Culture- Explain the concept of culture (5 marks).
Discuss how culture influences consumer behavior using relevant academic framework(s) (10 marks).
What are the implications for global brands that target at consumers across all cultures? Use examples to support your arguments (15 marks)

Consumer Behaviour
(the follow it 500 words each)
1. Explain the differences between behavioural and cognitive learning using examples (10 marks). Discuss different learning approaches and their marketing implications
(10 marks). You are required to develop and launch a new low-end mobile phone targeting at the aging consumers who are not very technology savvy and do not require
much online access, what would you do to suggest to your target audience that this phone is designed and ideal for their use? (10 marks)

2. Compare the differences between an individual consumer and business buyer when making a purchasing decision. Discuss the roles of the possible decision- making
units. discuss marketing implications and use examples to back up your point
3. How does environment influence consumers behaviour? (10 marks) Identify four different types of situations and discuss the marketing implications (20 marks).

4. Would industrial buyers engage in both cognitive and affective systems in making a purchasing decision? (10 Marks). Use academic research to justify argument (10
Marks). What marketing advice would you give to better the buyer seller relationships?(10 Marks)
5. MAA Model: Explain how consumers use the multi-attribute attitude model to evaluate alternatives using examples (10 marks).
Critically discuss the theory of reasoned behaviour (10 marks).
Elaborate the marketing implications (10 marks).
6. You are the marketing executive for XYZ Mobile. Please explain the means-end chain framework to your marketing managers to demonstrate your consumer knowledge (10
marks) Critically discuss the means-end framework in relation to involvement and elaborate the marketing implications for marketers (10 marks). What advice would you
give to increase consumers involvement with your brand? (10 marks).

7.Family decision-making: Explain why it is important for marketers to understand families as decision-making units.
Critically discuss the role that different family members play in the family decision-making process.
Explain the family life-cycle framework and discuss its marketing implications.