Please read the pdf

Then answer the following questions

Chaps 25-27

Short Answer

1. Summary:  In 1 BRIEF paragraph, explain what happened in these 3 chapters.

   Write one paragraph summary of the three chapters.

   Write one paragraph summary of the three chapters.

   Write one paragraph summary of the three chapters.

   Write one paragraph summary of the three chapters.

   Write one paragraph summary of the three chapters.

   Write one paragraph summary of the three chapters.

2. Chapter 25:

   Chapter 25 is all about the impact of marketing on hospital revenue.  Marketing isn’t just advertising; it’s the provision of services needed or desired by the target market.  Name 2 of the marketing ideas discussed in the chapter, identify the target markets and state how they help the hospital increase patient volume and revenue.

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   BONUS:  Based on the problem of patient “out-migration” mentioned in the chapter, discuss something a rural hospital could do to serve patients locally.

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3. Chapter 26:  Chapter 26 discusses the concept of Standard Costs.  BRIEFLY describe what Standard Costs are AND calculate the impact of Standard Costs on the hospital by answering the 5 questions on page 227.

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   3.   Chapter 27:  Chapter 27 describes Ramer’s Home Health Agency scam.  Outline how Ramer got drugs through the phony prescriptions & how the charges for these prescriptions were paid.  Also, who is Hank Ulman?

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