Topic: Blog

INB(N)346 2012 Weekly Activities

Activity week 5
Welcome to week 5. This week’s lecture introduced you to some of the legal risks and risk mitigation strategies for organisation’s implementing social media. This week’s activity requires you to select an organisation (your choice) and to identify some of the major legal risks to that organisation as a result of their participation in Social Media.  The major risks may be internal (from employees and contractors) or external or a combination of both.

Your task: create a blog post describing your selected organisation (its sector, their business, services etc€¦). Using the concepts introduced to you in the lecture, and also the resources below and additionally those that you can find yourself, identify some of the applicable legal risks for your chosen organisation. Justify why those risks are particularly relevant (e.g. risks for QUT could be different than that of a Dental Practice) and provide scenarios of how some of these risks could apply and what the organisations Social Media Policy should attempt to address.

Suggested INN leadership criteria task: contribute to creating a social media policy for the class using the following wiki.

Readings:
Overview of Legal Risks of Social Networking for Business

Why does an organisation need a social media policy.

Week 4
Welcome to week 4. In this week’s lecture we covered many of the benefits and risks associated with implementing Enterprise 2.0. Benefits discussed included enhancing: productivity and efficiency; knowledge, reputation and staff engagement. Potential risks discussed included: security; loss of control; reputation; reliability; productivity; and resources. In addition, we also covered some of the risks of not implementing Enterprise 2.0.

Using the following sources, and others that you can find yourself:
Cases 2.0 , Enterprise 2.0 Success Stories , Onlinesapiens Blog Post, Social Media Case Studies , 30 Enterprise 2.0 Case Studies and Reports

Create a blog post introducing the benefits and risks of Enterprise 2.0 implementation using one or more case studies that are relevant to your explanations. You do not need to cover every single benefit and risk, just aim for your blog post to be extremely useful and informative.

Feel free to share additional case studies (or case study repositories) with your classmates using Twitter and by placing them to this list of case studies.

Continue your conversation with your classmates by commenting on their blogs and by sharing useful information and links via twitter. Use twitter to advertise your blog post and also as a way to choose which blogs to read.

Week 3
Welcome to week 3. Depending on your experience, please select the most appropriate option described below:

Option 1 €“ Please select this activity if you consider yourself a Web2.0 beginner (i.e. you have not undertaken INB(N)347 and have limited experience with Web 2.0 tools):
Take a look at the Web 2.0 introductions on CommonCraft. Here are some introductions to key Web 2.0 tools: wikis, social networks, Twitter, blogs, rss, social media, tagging, podcasting. In addition, wikipedia is a great source of further information: wikis, social networks, Twitter, blogs, rss, social media, tagging, podcasting.
Tasks for this week:

a.    How can web 2.0 tools assist with your personal productivity? Check out the links in the lecture notes and in my previous posts. Find more resources. Sign up and test some (new) tools that you have been previously unfamiliar with. Share your experience of using these tools on your blog.
b.    Continue to read and comment on a reasonable proportion of class blogs, especially the blogs of some of those who undertook option 2.

Option 2 €“ Please select this activity if you consider yourself fairly experienced with using Web 2.0 tools (i.e. you have completed INB(N)347 or have experience with a fair number of Web 2.0 tools):
Following lecture 3 where you gained some insight into how companies are using Web 2.0 in a strategic way, please blog about further examples of Enterprise 2.0 in action.
Tasks for this week:

a.    Using a mix of resources (library databases, online, social networking platforms), identify further examples of companies using Web 2.0 to achieve enterprise objectives or organisations using Epterprise 2.0 principles in a significant way. See if you can find at least 2 new ones. Discuss these examples in relation to the Wikinomics business models presented in lecture 3 i.e. Peering; Being ; Sharing; Acting Global and / or Andrew McAffee’s SLATES (Search, Links, Authoring, Tags, Extensions & Signals)
b.    Continue to read and comment on a reasonable proportion of class blogs.

Week 2
Welcome to week 2. In this week’s lecture we discussed how to use blogging as part of a personal web 2.0 strategy to brand yourself. Hopefully the lecture provided some insight into how to blog successfully and made you feel empowered to enhance your digital identity.

Please carefully read the requirements for assignment 1 before continuing. The assignment brief can be downloaded from BB.

The task for this week is to extend community knowledge on what makes a blog a success and to introduce your blogging strategy. Using the theory that we covered in the lecture (and more that you can find that you feel is relevant), create a blog post that introduces what you would like to achieve through blogging and your blogging strategy. Discuss the purpose of your blog, how you will go about creating useful posts, and your strategies for obtaining readership. In addition, provide one or more examples of existing blog(s) that you think are excellent, explaining why. Use new examples (i.e. avoid the ones that we mention in class).

Further, and if you have not done so already, read Andrew P. McAfee’s paper that introduces the term Enterprise 2.0€³.

INN students: As you know, you are required to demonstrate leadership of the community. I would like you to suggest ideas on how to do this€¦ however€¦ one useful idea may be to develop a social media policy for the class. To assist you with this I have the following suggestions to assist you with discussing and co-creating the document. Feel free to ask any questions about this by email or at the next lecture.

Sequence of events for blogging component:
1.    Attend or listen to lecture
2.    Read activity for the week
3.    Undertake research (approx 2-4 hours)
4.    Write blog post (approx 1-2 hours) €“ we suggest that you complete this before Wednesday to allow plenty of time for people to comment.
5.    Disseminate your blog post. Annotate the class blog list to say you have completed the activity. Tweet a link to your post using the class hash tag (see BB for class # tag and link to class blog list).
6.    Read and usefully comment on relevant blogs (class mates and also relevant external blogs).