BEIERSDORF AG:Expanding Nivea’s Global Reach Case Analysis

significance of light in the Gothic architecture of France and England.
May 28, 2020
Mental Model/Mindsets
May 28, 2020

BEIERSDORF AG:Expanding Nivea’s Global Reach Case Analysis

Order Description

Assignment Question

Students will have to analyse the case study given to them and prepare a business report for 4000 words. Students are required to undertake the tasks given below.

Contents TASKS

Chapter One: Analyse the case and examine the problems and issues from the case 400 words

Chapter Two: Explain the statement of the problem, research questions and aims and objectives 400 words

Chapter Three: Students to use the planning tools to analyse the case. 1000 words

Chapter Four: Findings from the analysis (using the tools) 1000 words

Chapter Five: Solutions to the problem and issues. Recommendations and students to come out with a business plan. 1000 words

Structure of the Integrated Case Study report

Contents Word count

Executive Summary (background, brief statement of the problem, aims of the analysis, approach adopted for analysis, findings)

200 words

Acknowledgements

Chapter

1 Case brief Background of the study

define the problem/issues to be addressed precisely

400 words

2 Introduction to the case study Statement of the problem

Research aims and objectives

Structure of the rest of the report 400 words

3 Problem statement, plan of analysis Statement of the problems in the case

Relevant literature review-Identify resources/ techniques helpful for analyzing the case study.

(the concepts, theories, models, research relevant to the case)

Proposed plan of analysis

Sources of data

1,000 words

4 Analysis & Findings An assessment of the current position: follows

(derived from the concepts, theories, models referred and discussed in chapter3) 1,000 words

5 Proposed solution to problem Integrated assessment of the analysis €“ generate ideas or alternative solutions

Choose a best fit solution from the options

Recommendations

Decide on an action plan of

Limitations of the study, scope for further research 1000 words

References

Appendices This section will contain all the documentation, data ,financial reports etc used in the case analysis

Total 4000 words

Notes: References are expected in chapter 3-4 which have an academic content.

Layout: 4 cm left margin, 3cm-top, bottom and right margin; 1.5 line spacing; Times New Roman size 12;

This approximates to about 250-300 wds/page: page limit chapters 1-6; 40-45 pages

1

Statement of the problem

Research aims and objectives

Structure of the rest of the report 15

2 Case brief: Description of the situation

Is the situation described and Background of the study define the problem/issues to be addressed precisely and relevantly?

15

3 Problem statement and plan of analysis

Statement of the problems in the case

Relevant literature review-Identify resources/ techniques helpful for analyzing the case study.

(the concepts, theories, models, research relevant to the case)

Proposed plan of analysis

Sources of data

10

4 Analysis and findings

An assessment of the current position: follows

(derived from the concepts, theories, models referred and discussed in chapter3) 25

5 Proposed solution to problem

Integrated assessment of the analysis €“ generate ideas or alternative solutions

Choose a best fit solution from the options

Recommendations

Decide on an action plan of

Limitations of the study, scope for further research 20

Good clear writing, adequate appendices, reference list, Overall Presentation 15

Total 100

Learning Outcomes:

Upon successful completion of this module students will be able to:

€¢ Define the problem/issues to be addressed precisely

€¢ Identify resources/techniques helpful to ing up the case study

€¢ Enhance their critical assessment

€¢ Enhance their explicit knowledge through a critical review of the literatures

€¢ Generate ideas or alternative solutions

€¢ Choose a best fit solution from the options

€¢ Decide on an action plan

€¢ Outline how to implement it consider what might go wrong and how to monitor the success of the action plan