Aussie Pooch Mobile, Christine Taylor

Assume that the founder of Aussie Pooch Mobile, Christine Taylor, has asked for your advice regarding the future direction of the franchise. You are required to:

1. Critically analyse the growth and development of Aussie Pooch Mobile from its inception until the present time.

2. Provide specific recommendations to the founder regarding:

(a) Domestic and international growth strategies
(b) Attracting and recruiting franchisees in Australia
(c) Achieving competitive advantage in the pet grooming industry