Students are required to submit a summary of an article that will be presented by the instructor in the Weekly module. Each article summary will review a current event and articulate the ethical situation, goals, objectives and tactics used.
Please review the following article: American Apparel Says New Ads Will Be Less Sexy And More Socially Conscious ( http://www.huffingtonpost.com/2015/06/10/american-apparel-new-ads-less-sexy_n_7553110.html )Determine the possible goals for the original campaign and the new:Why was the original so controversial?
Do you think the new will be effective? Why/why not?
Who are the intended audiences for each?Remember that your summary should articulate the ethical situation, goals, objectives and tactics used.