: Apple Inc. has over the years made tremendous changes to lives of many people globally. This is because it is involved in designing and marketing consumer electronics, personal computers and computer software (Carlton, 1998). The company has thus produced numerous hardware products that are best-known including the Macintosh line of computers, such as the iPad, the iPod, and the iPhone. In addition, the company has also developed the Mac OS X operating system software as well as many other products that positively influence the lives of millions of people worldwide (O’Grady, 2008). Apple Inc. is undoubtedly one of the companies that that have experienced big successes throughout the last decade. These successes were greatly attributed to technological innovativeness.