Value Drivers in Venture Backed Company Post IPO: an Empirical Study on Italian Companies (2000-2010)
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ANALYZING CREDIBILITY


Analyzing Credibility

Look at video at www.wendys.com/ads/ and answer following questions: Who paid for each example to be created? Can you detect a slant ” that is, a secondary opinion conveyed by the examples” creators? What does each example reflect about society at large? Is it credible? You think people would be skeptical of the sources”