The advertisement is about food that pasta, a food that is consumed by many people’s in the world. The advert includes a smart lady who in a background of white colour and a plate that is white. The lady is in an angle and is feigning a wide smile to connote that satisfaction that comes about with the consumption of the food that she is advertising.

The first element that the advert uses to draw the attention of people is by using a lady. In most cultures, soft foods like the one the lady is advertising are consumed by ladies. By using a lady in the advert, the author has already made an appeal to the ladies to like pasta. The key thing to note that appeal to the ladies is the smartness of the lady in the advert. Most women always prefer staying smart. Because the lady is smart, most ladies will associate the smartness with the food she is advertising and make a decision to buy it. For those who would not make a decision instantly, they may remember the smartness of the lady when they see the food being advertised in the displays, like in supermarkets, and make impulse buying. Another group that is being inspired by the advert is the male group. The males are naturally captivated by ladies. By using a lady, this advert has already made an appeal to most of the men. In this case, many men will buy the food to get a feeling of the association with the lady in the advert. Children too are being appealed to by the advert. The way the lady is dropping pasta into her mouth is very provoking to the population of children.The happiness and the wide smile that the lady is wearing make a big appeal to a big number of people. Happiness is an aspect of life that is not achieved by many, despite their efforts to live a happy life. The advert is associating the food with happiness, characterized by a smile. This will make many people buy the food with a belief that by eating it they will get happy.

The element of colour has also been used in this advertisement to appeal to the audience. The colour white is used to represent peace and calmness. This is an aspect that is admired and sought after by many people all over the world. Many people will be attracted to buy this food because of connecting it to peace and calmness. In addition, many peoples of the world associate white complexion with beauty. This will make them be attracted to this food. Because of their associating this food with the beautiful lady, they will be provoked to buy the food once they come across it in the displays.The shape of the lady in the advert is making a big appeal to people especially the men. The lady has an average figure that is admired by many. Her figure is accompanied by some tiny curves that produce some form of feminine voluptuousness. Her nice shape and figure makes her to be associated with the food she is advertising. The association of her figure with the food will make women who desire to have such a figure to buy the food. People who are targeting losing weight may also be provoked to think that by eating the food they will achieve such a figure. For this reason, they will buy the food.

The posture that the lady in the advert assumes is another element that appeals to many people. Her neck is slightly extended backwards. She seems lost in the sweetness of the food she is advertising. Closing of the eyes can be a sign of the sweetness of the food. Her eyes are almost closing. This makes the audience to believe that the food is extremely sweet. The portion of the population that had not tasted this food before will be provoked to taste it.The clothing of the lady is another aspect of appeal. She is on a white, light blouse. This connotes comfort. It can make the audience to associate comfort with the food. This will make them buy the food. In addition, the attitude of the lady is very positive. She does not show any signs of stress. This can make people believe that eating such food will prevent stress. For this reason, they will buy the food.

The hair of the lady and the floor background with white and light brown strips rhyme simultaneously. This is very eye-catching. Most ladies the world over value their hair too much. They may try as much as possible to have their hair be like the hair of the lady in the advert. By associating her hair with the food she is advertising, she may be tempted to buy the food. A large population of men too falls in love with nice hair of a woman. In this case, they may be attracted to the advert by the hair of the lady. This will make them associate it with the food she is advertising. The result is their buying the food.

In conclusion, this advert is very appealing. The personal aspects of the lady in the advert colour it to that extent. Many people will associate them to it, and end up buying the food.