Analyze the strategies of entry and building a brand portfolio in CEE region of two multinational corporations based outside CEE, which entered this m
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July 8, 2020Analyze the strategies of entry and building a brand portfolio in CEE region of two multinational corporations based outside CEE, which entered this m
Paper instructions:
Analyze the strategies of entry and building a brand portfolio in CEE region of two multinational corporations based outside CEE, which entered this market after 1989. Please focus on one-two product categories (e.g. detergents, sweets, alcoholic or non-alcoholic beverages.)
