1) What assumptions are necessary when using customer driven analytics to make managerial decisions?
2) How does the IT strategy of 7-11 influence other aspects of the business, such as inventory, human resources, or vendor relationships management?
3) List 5 of the most important concepts or knowledge that you gained from this case.
4) What does 7-11 do consistently to stay ahead of the use of IT in business? In your opinion, what key changes through the use of technology made the most impact since 1997?
5) What are your recommended actions for 7-11 to continue being ahead of the convenience store business?