The requirements are explained in a glance first, then each requirement will be explained in details in the following pages.

Title:

Analysing the effect of social media on customers purchasing behaviour for early stage UK service based firms

(10,500 words)

Introduction (750 words)

The Problem Statement, the research aim, and research objectives and Hypotheses sections are done.

We need the following sections,

Research rationale (250 words)
Research context (250 words)

Scope and limitations of research (250 words)

Literature review (4250 words)
Methodology (ZERO word)

A survey method on 220 students, they will be asked to answer 20 closed ended questions (provided at the appendix). The data analysis will be performed by using SPSS.

Findings, Analysis and Discussion of findings (4500 words)

Presenting the evidence and results of the primary research, in the form of detailed quantitative models, hypothesis testing, and using SPSS analysis.

Conclusion (1000 words)

Conclusion, Recommendations, Research limitations, Suggestions for further research.

The requirements in details

Title:

Analysing the effect of social media on customer purchasing behaviour for early stage UK service based firms.

Introduction (750 words)

To what extent the online social media is important for new companies in particular when facing the tough competition from companies with ultimate resources. Therefore, can a start-up business rely on social media channels as a low cost tool to influence customer’s buying decision in order to increase its revenue.

The aim is to establish how online social media channels influence customer’s buying decisions, and how these channels can be used as an online marketing tool to help a start-up business expanding.

{Consumer Purchasing Decision Process

The customer buying process is divided to five stages: Need Recognition, Information Search, Evaluation of Alternatives, Purchase Decision, Post- Purchase Decision (Lantos, 2015)}

Research objectives and Hypotheses:

Each objective is divided into hypotheses to test its statistical significance.

Research objectives Hypotheses

1. To understand and observe the online social media influence on the customers of start-up businesses.

H1a: The social media has an influence on the customers of start-up businesses.

H1b: The social media has NO influence on the customers of start-up businesses

2. To examine the behaviour of the costumers when making purchasing decisions over the Internet.

H2: Online customer’s purchasing behaviour is the same as the traditional customer’s behaviour when making purchasing decision.

H2b: Online customer’s purchasing behaviour is NOT the same as the traditional customer’s behaviour when making purchasing decision

3. To establish the connection between the use of the new online tools (social media) and the expansion of starting-up businesses.

H3a: The more the business can attract online followers, the better sales the business will experience.

H3b: Attracting online followers has NO effect on increasing the sales of a start-up business.

Research rationale (250 words)
Research context (250 words)
Scope and limitations of research (250 words)
A figure (map) gives an overview of the research aim, objectives and

This study is seeking to explore in depth the following points:

Can starting-up business benefit from the new online social media?
What are the difficulties and challenges facing entrepreneurs in using these tools?
How do costumers perceive social media effects in marketing sense?
What entrepreneurs can do to positively exploit the online social media channels in order to expand their business?
Literature review (4250 words)

Use all available sources of academic literature, it is important to focus on the recent journal articles. Be up to date.

The main parts in this chapter:

Introduction: (250 words)

The key trends in this sector of the literature, gaps in the literature.

The Main Body of the Literature Review: (3000 words)

Present and analyse, in a critical manner, that part of the published literature which is relevant to your research topic.
Discussion of the main theories or models
Discuss the appropriate themes or trends in detail.
Explain and, if possible, resolve conflicts in what you report

The Conclusion of the Literature Review (1000 words)

Make explicit what exactly the research objectives of the research are, by summarising the major points that the literature review has uncovered.
Point out the gap in the literature in order to emphasise the justification for carrying out the research project.
Lead and justify the research objectives and questions of your dissertation.
A link to the conceptual framework as well as the derivation of the hypotheses.

Methodology (ZERO word)

Data Collection and Analysis Method

The survey method on 220 international students (all clients of UKECI), they will be asked to answer 20 closed ended questions related to the influence of the online social media on their buying decisions.
The data analysis will be performed by using SPSS. Presenting the data in statistical format, and by using correlation coefficient tool provided by the program the researcher can clearly examine the relationship between the variables and distinguish the dependent and the independent once.
The management of UKECI Company has kindly agreed to send the questioners to their clients.

Findings, Analysis and Discussion of findings (4500 words)

Some points to be considered:

Present the evidence and results of the primary research, in the form of detailed quantitative models, hypothesis testing, and using SPSS analysis.
Data analysis should be accomplished with care and attention to detail, at the same time simple and clear, using Graphs, diagrams, pie-charts etc.
Analytic and critical thinking on primary results and analysis with reference to theoretical arguments grounded in the literature review. Highlighting where there are major differences and similarities from the literature or between different groups.
Model or framework of analysis has been used highlighting the main relationships as well as explaining the reason and significance behind features or decisions being discussed.

Conclusion (1000 words)

Conclusion related to research aim and objectives

Showing how the initial research plan has been addressed in such a way that conclusions may be formed from the evidence of the dissertation
Make a statement on the extent to which each of the aims and objectives has been met.
Recommendations and implications for the UK start-ups companies.
Research limitations
Suggestions for further research

Contents:

Table of Contents

List of abbreviations

List of figures

List of tables

References: HARVARD
Type of References Numbers of References Required
Journal Articles 60 – 80 minimum
Books At your discretion but not too many!!
Other Types of Publications 20 – 40 minimum
Web Pages 15 minimum
Referencing Lectures As per need

Appendices

Question1. Demographic Info:

Gender – Male – Female
Age

18-22

22-26

26-30

30-34

34-38

51 and above

Marital Status

Single

Married

Which educational level you have finished

High school

Undergraduate

Master’s

PhD’s

Specify the length you have been using the UKECI’s services

Less than 6 months

6-12 months

12-18 months

18-24 months

Over 24 months

Question 2: Online Social Media influence on Starting-up business

Dose UKECI target the correct customers (students) in the market

Strongly Agree

Agree

Neutral

Disagree

Strongly Disagree

Did you learn about UKECI Ltd through online social media?

Yes – No
Did the company’s promotions presented in the social media inspire you to select it?

What dose interest you in the UKECI’s social media platforms?

Shared post/reviews

The company offered Services

Easy interact with the company

Why do you follow the UKECI’ social media platforms?

Easily accessed

Interaction with the other users

Everyday updates about different services

Student’s reviews

Do you think online social media helps businesses to attract customers in the market

Agree

Neutral

Disagree

Do you think Online social media provides you with quality information about the business

Agree

Neutral

Disagree

Do you think that online social media is effective in targeting customers?

Yes No

Question 3: Influence of the online Social Media on Consumer Purchasing Decisions

You were influenced by online social media when purchasing services from UKECI

Strongly Agree

Agree

Neutral

Disagree

Strongly Disagree

Do you think it was necessary to visit the company website to clarify the information on the online social media offered by UKECI

Strongly Agree

Agree

Neutral

Disagree

Strongly Disagree

Your final decisions to buy the services offered by UKECI are influenced by the information collected from the online social media

Strongly Agree

Agree

Neutral

Disagree

Strongly Disagree

What was your feeling (perceptions) about the information on the social media?

Positive

Neutral

Negative

What dose influence (inspired ) your perceptions towards of the social media

The quality of the information

Student’s reviews

Convenience to use the social media

Question 4: The impacts of the online Social Media on expanding start-up Businesses

UKECI fast spreads into students in the education market

Strongly Agree

Agree

Neutral

Disagree

Strongly Agree

The UKECI’s services is well known through Online social media

Strongly Agree

Agree

Neutral

Disagree

Strongly Disagree

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Posted on May 27, 2016Author TutorCategories Question, Questions