analyse the internal and external factors influencing the consumer decision- making process for a major purchase e.g. a car or a holiday.
Identify old and seminal works pertaining to the hypothesis, new papers which build on such seminal works and papers that can lend direct or indirect
June 29, 2020Discuss Mobile Parking App analysis report.
June 29, 2020analyse the internal and external factors influencing the consumer decision- making process for a major purchase e.g. a car or a holiday.
Order Description1450 words
The Consumer Journal Report requires you to analyse the internal and external factors influencing the consumer decision- making process for a major purchase e.g. a car or a holiday. Your analysis MUST be based on reality, that is, you are required to research this topic with someone who has recently made such a decision. The assignment should be in report format. Your analysis will integrate a number of elements covered in Lectures 7-10. It is important to be analytical and NOT descriptive, demonstrating an understanding of which theories were at play in this purchase situation.
Marking Criteria
Description of Internal Influences (Perception, Learning,
Motivation, Personality & Attitude)
Description of External Influences (Group Influence, Culture)
Analysis and demonstration of understanding
Report format, presentation and referencing
Overall impression of excellence
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