1. Evaluate the strategic decisions that have occurred over the corporate history of NESTLE mentioned in the case and to what extent has Mergers and Acquisitions and Strategic Alliances played a role in NESTLE?s strategy in that period?

2. To what extent is the current strategy of NESTLE competitively sustainable in the future and how should it be rationalised and what new strategies ought to be developed in the future?

3. With regards to future strategies what are the strategic implementation issues likely to be faced by the company and what actions should they take to overcome them?