1 Briefly present the key Industry Success Factors. Do not just put

market share- give some indication of what market share is needed to be
successful in the industry. For example

Market share of 20 % or more in the athletic shoe industry defines the two biggest companies- Nike and
Adidas

2. Company distinctive competences and competitive advantages. Discuss do not jus tlist.

3. Analysis of the company.Strengths (4) and Weakness (3) This
analysis must include a
detailed financial analysis including: at least two years and two
liquidity ratios, two activity ratios, two profitability ratios, one
debt/equity ratio; ROI (when possible); percent change over time for
income statement and balance sheet; gross and net profit margins; key
items expressed as a common size statement; Dupont analysis and cash
conversion when applicable and relevant comparisons to competition.
Choose th elargest competitor or if a direct competitor is include din
the text book cases you can use that information.
(The comparisons to competition can be done directly, when competitors
are known and information is available, or indirectly through Standard
Industry Codes or Industry surveys or Hoovers available in the library
or on the web. )

2. Company goals( your new goals, not those established by the
company) . Remember goals are more than 1 year in the future.

Goals must be shown to satisfy the criteria discussed in class.

3.
Strategy. You must show an understanding of the concept of strategy as
presented in class. Be wary of confusing strategy with goals or
tactics.

4. Decision, Implementation with specific tactics and any relevant policies.