AlienWare – Export and Logistics plan
Grant Review and Evaluation
July 4, 2020hat are the major moral or ethical issues raised by the case
July 4, 2020AlienWare – Export and Logistics plan
First an introduction about AlienWare and the selected countries (from USA to Qatar), and it being the product.
1. Market Analysis
-External analysis PESTEL
-Meso environment, recent developments in the market.
-Supply chain analysis
-Competitors
-Target group
-Sales estimation
2.Market entry Strategy
3.Marketing Strategy
-Promotion strategies, and activities
4.Logistics and Inco terms, Modes of transports
-Payments
-Legal and insurances
5.Commercial and cost calculations
-Costs, Prices
6. Conclusion and recommendations
