Advertising to Children in Schools

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July 20, 2020
You own an appliance in a working class neighborhood that makes most of its sales on credit.
July 20, 2020

Advertising to Children in Schools


Advertising to children in school is morally objectionable to many people. Some of the reasons used to criticize the practice include the following: First, children at school are a captive audience. Second, children are not yet autonomous and are typically unable to make the kind of rational distinctions that we attribute to adults. Third, schools have epistemic (knowledge) authority and so may be understood by children as endorsing the products.

Question: Do you believe that marketing to children in schools is morally wrong? Why, or why not?