AD CHALLENGE

1. Design and create an advertisement (online, billboard, TV, radio, newspaper, magazine, in-store display, email, flyer, poster, door-hanger, or other type of ad with

instructor approval) for one of the companies/brands/products/services listed below. Other
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companies/brands/products/services can be requested, but must be approved by the instructor beforehand (50 points).
a. Pre-approved brands: BlackBerry/RIM, Linux, Yahoo, Olympus Cameras, JPMorgan Chase, Sprint, Progressive Insurance, GAP, BP, Nokia, Comcast, Sears, Kodak, Radio

shack, any underdog professional sports team, Google, Apple, Coke, Levi, Budweiser, Disney, Amazon, McDonalds, Wal-Mart, Lowes, General Electric, Microsoft, Netflix,

Samsung, Firefox, Intel, BMW or any professional sports team.
2. Develop a one page executive summary with the following elements (50 points):
a. Short description of the current state of the company/brand/product/service
i. What is going well and what needs to change
b. Description of the goal of the advertisement
i. How does the ad achieve its goal, support with theories/class content (use at least two topics/theories in your ad design, such as emotion or attitudes)
c. Target market(s)
i. Justify the significance of your selected target market(s), why would they find the ad appealing