a post-purchase situation (a vignette)

This assessment task involves a written account of a post-purchase situation (a vignette) in which digital marketing plays a significant role in extending the relationship between customers and a particular brand. The requirement is that you look at post-purchase marketing theory and develop specific understanding about brand management and maintaining brand loyalty. The use of a known theoretical framework (i.e., 5 Cs) is required to develop a line of argument that explains the efficacy of digital marketing and convergence principles to maintain ongoing relationships with market targets. The task involves critical appreciation of both theory and accepted standards of digital marketing practice.