Luke, an employee of ABC, comes to you with the following scenario and asks for your advice.

He wants to fully consider the situation. Your task is to advise him on all perspectives on the situation.
Below are the facts that Luke provides to you.

Luke has been asked to work on a project that involves developing land recently purchased by ABC to build an
adult entertainment retail store. According to the plan, the land is located on the corner of the
neighborhood where Owen, Luke’s brother, lives.
Luke knows that as soon as the plans for the store are made public, property values for the surrounding
neighborhood will decrease significantly. ABC plans to publicly announce the project one month from today.
Luke is concerned about his obligations of confidentiality to his company. However, Luke is also very close
to Owen, who recently told Luke that he received an offer to sell his house at an okay price given the
current real estate market. Owen is considering selling but hasn’t made any final decision yet. He wonders if
he might get a better offer a few years from now when the real estate market improves.
What is the ethical issue, why is this an issue, and what should Luke do about it? ( ONLY FOLLOWING 2
THEORIES: THE GOLDEN RULE and VIRTUE ETHICS )
Prepare a memo to the Ethics Department file that considers ONLY the following two theories : THE GOLDEN
RULE and VIRTUE ETHICS.
You may consider any of the resources provided in your text, and online lectures. However, it is advised
that you DO NOT consult the internet. Your papers will be graded based on the required resources for GENB
4350. Additionally, most of the accidental plagiarism cases have arisen from students using internet sources
and failing to properly cite the work used.

Additionally, there are ethical reasoning steps discussed in your textbook. Keep in mind that not all of the
concepts presented in these steps may be included in this memo.
THE SOURCE SHOULD USE FOR THIS PAPER IS THE TEXTBOOK:
Title Essentials of Business Law, 8e
Author Anthony L. Liuzzo
ISBN 978-0-07-351185-6
Publisher McGraw Hill
Additionally, you may incorporate additional headers or sub-headers if necessary to more effectively convey
your ideas. The basic headers you must include are:
1. Facts
2. Issue
3. Analysis (note-this is where you may want to use additional headers to further
organize your thoughts)
4. Recommendation