Strategic Management

Yahoo! Case Study

Yahoo! was founded in 1994 by David Filo and Jerry Yan, Stanford University students. They created an internet website which became a portal allowing internet searches that could assist both individuals and businesses. Yahoo was floated on the NASDAQ stock exchange in 1996 with a quotation price of $13. They had only 49 employees at this time. Yahoo! is one of the world’s most visited websites with approximately 500 million visitors a month and can be regarded as one of great companies of the early dot.com boom. While the success of Yahoo! was once the subject of significant discussion and publicity, media attention on Yahoo! nowadays tends to lie not in its success but more on its uncertain future

? Use Porter’s five forces to analysis Yahoo’s external environment