Project description
You are required to write a 1,500 word report based on an investigation into the current operation of an organisation from your field of study (Hospitality, Tourism and Business).
The purpose of this report is to apply the retail visual merchandising and buyer psychology principles to an organisation outside of the retail sector.
In order to test the transferability of principles and practices the report will cover the following points:1.A situational analysis of the organisation and the market in which it operates.
2.An assessment of the impacts of technology and globalisation on the organisation
3.A critical evaluation of how the organisation meets the needs of the consumer.
4.Taking into consideration points 1-3, provide a justified identification of and proposed application of visual merchandising and buyer psychology principles and theories that would be beneficial to the organisation.Please follow this guideline:1- Situational analysis of a chosen organisation from your field of study (Hospitality, Tourism and Business)
LO 3 & 4
2- An assessment of the implications of technology and globalisation on the chosen organisation
LO 3
3- Critical evaluation of how the chosen organisation addresses consumer needs
LO 4
4-Apply the principles and theories from retail visual merchandising and buyer psychology to the chosen organisation. EMPHASISE on this as it weights 30 per cent
LO 3 & 4
5- Presentation and Formatting Use of English language (spelling, grammar). Technicianship of referencing to house style. Appropriateness of presentation, layout and lengthChosen organisation : Starbucks but writer can change it AS LONG AS the organisation is international
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Added on 10.06.2016 19:17
Please follow all the instructions on the paper attached below. The use of academic writing is essential and referencing. Organisation chosen is STARBUCKS however if the writer feels comfortable with another, it is fine as long as it is an international organisation.
PLEASE FOLLOW ALL THE INSTRUCTIONS CORRECTLY THANK YOU
Instruction filesinstructions_visual_merchandising.docx(104,41 KiB)