Why these vitamins are marketed to increase energy

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Why these vitamins are marketed to increase energy

1. Debate the following questions about energy drinks and “energy shots”: Do these products provide a valuable source of energy? Should these products be used by athletes?

Should they be allowed or banned by athletic organizations? Should the manufacturers be allowed to advertise as they do? Is a zero-Calorie energy drink falsely advertising or misleading the consumer?

2. B vitamins have been described as “energy producers”. Explain how these vitamins are “sold” as such (using the information about energy metabolism) and how it is misleading.

3. Copy ad post labels or information obtained from the Web on various “stress formula vitamins.” Provide the cost of the product, the vitamins and minerals present, additional ingredients present, and the words used to market the product. Discuss WHY these vitamins are marketed to increase energy

and reduce stress. Knowing that the Federal Trade Commission and the FDA regulate the advertising and packaging of these products, how can companies advertise these