Most business people would agree that being an innovator can be very valuable but this case suggests that it may be useful to “innovate in the way one innovates,” like General Electric has done with its “reverse innovation” strategy.

Read the Chapter 1 Ending Case “GE Innovates from the Base of the Pyramid”. Write a short summary of the material(one or two well-crafted paragraphs please) and answer the case-ending questions. You may use outside research to help answer the questions.
1. What are the similarities and differences between GE’s traditional innovation and reverse innovation?
2. Why is GE so interested in reverse innovation?
3. What are the main concerns that prevent Western MNEs from aggressively investing in emerging economies? What are the costs if they choose not to focus on emerging economies?
4. Why is a leading US MNE such as GE afraid of emerging multinationals from emerging economies?