Customer perception about quality of service of Alibaba and how it affects their purchasing decisions
Research Questions/Sub Questions 
1. Who are the customers of Alibaba?
2. What are their service quality expectations from the company?
3. Is Alibaba to meet these service expectations?
4. Is this affecting the attitude of the customers to purchasing products of Alibaba?
2c Research Objectives  
1. To evaluate the characteristics of the customers of Alibaba
2. To evaluate the customers service quality expectations from the company
3. To measure the extent to which Alibaba is able to meet these service expectations
4. To determine the relationship between service quality expectations and intention and attitude of the customers to purchasing products of Alibaba