Using the motivational theories discussed in week 4 create a “needs-drive-goal” diagram for your selected item and suggest what motivational theor
Topic: Article Review Assignment
April 2, 2020Alcohol
April 2, 2020Using the motivational theories discussed in week 4 create a “needs-drive-goal” diagram for your selected item and suggest what motivational theor
My selected item is this SPECSAVERS advert:
And i have attached week 4 slides.
I also have attached the contents of the core book i was recommended to use, and i will be happy to scan and send any pages you require. This is the book:
Customer Psychology & Influences on Buyer Behaviour
Schiffman, L.G., Kanuk, L.L. & Hansen, H. (2012). Consumer Behaviour – A European Outlook.
2nd. ed. Harlow: Pearson.
Please do not use any old books, if you have no access please ask me to scan and send you pages from the above book.
