Unit V Case Study

Order Description
Unit V Case Study

Evaluate the case, and respond to each question that follows the case using both theory and practical managerial thinking.
? Southwest Airlines, beginning on page 412 of the course textbook

Your APA formatted Case Study should be a minimum of 500 words (not including the title and references pages). You are required to use a minimum of three peer-
reviewed, academic sources that are no more than five years old (one of which may be your textbook). All sources used, including the textbook, must be referenced;
paraphrased and quoted material must have accompanying citations.

Course eTextbook
Kotler, P., & Keller, K. L. (2012). Marketing management [VitalSource Bookshelf version] (14th ed.). Retrieved from
https://online.vitalsource.com/#/books/9781323291016