Unit 7 Assignment ;

Project instructions:
Marketing Simulation
The simulation is available at hbsp.harvard.edu. Log in and click My Coursepacks, and then click
?MT450 Marketing Management.?
Simulation Instructions
You should play the simulation in three steps which are explained on the Prepare > How to Play
screen:
Step 1: Review the dashboard and detailed reports under the Analyze tab.
The reports, accessible from the Analyze > Dashboard Overview screen will give you information
about Minnesota Micromotors (MM) current and historical sales, product features that are desired by
customers, how feature performance is changing for the motors over time, and financial statements
for the company.
Step 2: Enter decisions for Quarters #10 and #11.
You must click on the Decide tab to enter your estimate and decisions. On the Decide > Your
decisions screen, enter your estimate and decisions for the list price of the motors in U.S. dollars and
percentage discount that MM will offer large-volume customer and distributors (channel margin). You
must also enter how many budget dollars they plan to invest in the sales force, in large and small
volume customers, in acquiring versus retaining large volume customers, in market research, and in
research and development.
Step 3: Review Company Results and Adjust decisions.
After submitting your decision, the simulation will advance one quarter. You must return to the
Analyze tab to review the results of your decision and to read any news about the marketplace. This
information will be used to prepare the Unit 7 Assignment paper. Make sure to use the results that
come after Quarter #11.
Unit 7 Assignment Paper Instructions
Your paper should range between 2-3 pages of content and include text citations for references.
Please answer the follow questions:
1. What was your strategy for each of the decisions entered into the simulation game in Quarters
#10 and #11?
2. What were the results of your decisions?
3. Analyze the results in terms of success or failure.
4. What changes will you make in future quarters?
Unit 7 [MT450: Marketing Management]
Please insert a screen shot of the Quarter #10 and #11 results in your paper. This can be done by
highlighting the results, hitting ?Control+C,? and then inserting the results in your paper by hitting
?Control+V.?