Topic: Product placement in supermarkets in Switzerland

Order Description

Barilla Pasta

Select a consumer product (here are some examples easy to find in stores in Switzerland)

Go to a real supermarket: Manor, Migros and Coop (they are all supermarkets in Switzerland)
Take pictures of the product in the store
Note where the product is in the store:
which department
which shelf
where on shelf
neighboring products on shelf
how much space alloted to this product
give your explanations on the reasons of such position in the store and on the self;
Packaging communication:
Consistency between packaging/visual elements and brand/product elements (table 2)
Similarity/dissimilarity compared to same products in the industry (look at (eventual) product line, competitors…)
Identify who you think is the target of this product and justify your claim with evidences and data;
Analyze the consistency of the packaging with product positioning and target;
Strenghts and weakness of the product packaging highlighting eventual problems and suggest solutions;
Ability of the product to differentiate itself from competitors
Consider the packaging of the competitors’ product in the category;
Any other considerations you have