Paper details:

Instructions:
1) Each answer MUST contain no less than 250, but not exceed 500 words.
2 Reference Example:
1) http://adage.com/mediaworks/article? article_id=136022 retrieved on 2/1/2010
2) Katz (2012, p. 31)
3 One reference should be enough per each term.
4 References can be given at the end or in footnotes at the same page. Your choice!

The Assignment:
Please use any common Internet search engine like Yahoo, Google or Bing or other appropriate resources including your textbook to elaborate the following questions. Please do not just “Cut and Paste” the content from the online sites. You will be penalized for doing that in terms of grades. You can only put –n-paste any diagrams or graphs, but not the text. Most importantly, you must cite references indicating where you get the material or the content to support your response.

Here are the questions:
1 What do you understand by the term “universe”? How would you utilize or incorporate this term while searching for your intended target audiences?
2 Define the concept “message weight”. How message weight is calculated? What does 400 GRPs indicate?
3 What are the latest trends in media planning practice? Define a few.
4 How can you calculate rating(s) of any broadcast vehicle? Illustrate with an example.
5 What is meant by “advertising problem”? Explain its significance in the media planning process.
6 Media planning process is a coordinated effort. Please express your opinion on that statement.
7 What is necessary to determine before initiating the media planning process. In other words, what are the pre-steps in the media planning process?
8 What are lean backward and lean forward mediums? Please elaborate.
9 Why media planning is typically referred as a central activity in a marketing process? Explain.
10 How OOH is different from a traditional media planning practice. Please comment.

note: please use a very simple and clear vocabulary and do not use any hard or strange words.