Order Description-define marketing mix
-define each 4Ps in different section
-discuss the product in relation in each P
-this need to be supported by the research
-For example, use product portfolio analysis,product life cycle,Boston Matrix,Distribution Chanel,above and below the line promotion,influences on promotion,pricing strategies,Price Elasticity of Demand,influencing on pricing
-including introduction and (conclusion)-draw together the 4Ps into a marketing mix with all the past working together
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