timotheys world coffee in germany

€¢ Introduction
€¢ Company description
o Recent history and successes
o Company mission, goals, core competencies, etc.
€¢ Viability assessment
o Discuss the current marketing situation (this can include a SWOT, PEST, etc.)
o Evaluate the product as an innovation as it is perceived by the intended market(s)
€¢ Relative advantage, compatibility, complexity, trialability, and observability.
€¢ What major problems and resistance do you foresee? How are you going to overcome those?
o Market size (industry sales for the planning year)