Listening competency is a vital skill in both business and industry, as well as, many other sectors and aspects of life. According to Tyler (144), listening skills are very vital to business, because listening competencies direct good decision –making and sustains a good relationship between the management and employees. Listening competency is a very valuable skill for managers, especially in creating and maintaining client satisfaction. Literature shows that managers who have applied the listening competency skills have made tremendous improvements in their relations with customers. According to Drollinger and Lucette (53), business managers have been able to fathom the needs of their customers by listening keenly to them. The value of listening competency in an organization cannot, thus, be underrated. Although research reveals that listening competencies are very valuable in business and industry, its applicability has been low. An emphasis on the value of listening skills in business and industry is thus needed. This research paper aims at promoting awareness of the value of listening competency in business and industry.

Annotated bibliography:

Shephered, C. D., Stephen, B. Casteberry, and Rick E. Ridnour. “Linking effective listening: An exploratory Investigation.” The Journal of Business and Industrial Marketing, 12.5 (1997): 315-322. Proquest. Web. 7 June 2014.

I found this article in the Proquest database using the keywords “The value of listening in business and industry.”

In the article, shepherd, Stephen and Rick emphasize on the importance of listening competency in every profession. They argue that listening skills are, especially important in business activities, particularly business-business selling and marketing. The researchers used a fortune 100 international electronics manufacturer to collect data, and they found out that a relationship exists between selling and effective listening.

This article is important in the current research, in that it is emphasizing the need for listening competencies in business activities. Since the research is aimed at investigating the value of listening competencies in business, this article provides a wealth of content on the insights of listening skills in business.

Drollinger, Tanya, and Lucette B Comer. “Salespersons listening ability as an antecedent to relationship selling.” The Journal of Business and Industrial Marketing. 28. 1(2013): 50-59. Web. 7 June 2014.

I got this article from the Proquest database using the keywords “the importance of communication in business”