The Medium Is the Message Hot media is characterized by high definition. This is media that completely connects one sense of the audience associate: illustration, broadcasting, motion picture and photograph. Cool media on the other hand is characterized by low-definition. This is where media requires more active involvement from the public to understand including television, telephone and comic strips. The videotape on the other hand is a hyper-real development in which the onlooker should fill in spaces of this replica of the real. Reading is connecting in hot media and tends to be a personal experience. Reading compared with speech, compels a separating realization, conceivably one completely-immersed in the person. One would therefore ask how internet infrastructure and the millions of web pages fit into the above illustration. Modern technological patterns are inclined to the hot