THE MEDIA AND THE SENSES The Critical terms for media studies are not just a collection of criticism terms, but it is a paradigm shifting the media field. It stands for the extreme importance in approaching the media in the twentieth century. This will bring about the increased relevant ubiquity of the modern technology and media making the issues it raises more pressing. Film, media, philosophy, digital culture and communications are the straddles of the fields and the disciplines that produce intuitive and rigorous vocabulary.