1)Watch the movie titled “The Joneses.” (this is the link : https://www.youtube.com/watch?v=NsBMKwa3lmw)

2)Read Chapter 4 from
Marketing: The Core with Connect Access Card (2016) by Kerin & Hartley, McGaw Hill, 6th edition. (I don’t have an actual or digital version)

3)Discuss the role of socio-cultural influences (e.g. opinion leaders, word-of-mouth, reference groups, family life cycle, social class, culture and subculture, etc.) on consumer decision-making by referencing the movie The Joneses.

4)Refer to the film and a book.