**CASE:This case is solely focused on the Symbolic frame of Bolman and Deal’s four frame model. Using the Symbolic frame, analyze the Disney company. Read about the company at [www.thewaltdisneycompany.com] and also read [Bolman, L.G.& Deal, T.E. (2003). Reframing organizations: Artistry, choice, and leadership(3rd ed.). San Francisco: John Wiley.]. Use these REQUIRED case readings along with other sources to address the following below.

**ASSIGNMENT: Use the following 5 ASSUMPTIONS of the Symbolic Frame and more importantly addressing the key points below to complete an in-depth assessment of the Walt Disney Company.******Please be sure that during the process of writing the paper you ADD HEADINGS (that correlate to the key points below) and cover the KEY points which should be addressed in the assignment. KEY POINTS:

• Briefly describe the theory underpinning Bolman and Deal’s Symbolic Frame, discussing its usefulness in organizational analysis, and its utility in the understanding of organizations.
• Using Bolman and Deal’s Symbolic Frame, choose THREE to FOUR examples of symbolic characteristics of the Walt Disney Company (you may choose some aspect of the organization’s culture – e.g., artifacts, stories, values, belief systems, rituals etc). Then, examine your chosen examples using the assumptions below of Bolman and Deal’s Symbolic Frame.
• Of the 3-4 examples you have discussed above, which do you believe is the most salient mechanism or process by which the Walt Disney Company creates meaning for its members? Is this mechanism or process made explicit or tacit (or both) for Disney’s members?
• What conclusions can you draw from the use of the Symbolic Frame as it is applied to the Walt Disney Company? In other words, what have you learned about the company? How is use of the Symbolic lens/perspective helpful relative to informing outsiders as it concerns the organization’s approach to leadership?
• Conclude by commenting on which of the Four Frames (or combination of frames) you believe is most useful to the evaluation and understanding of the Walt Disney Company. Explain.

***5 Assumptions:
1. What is most important is not what happens but what it means.
2. Activity and meaning are loosely coupled; events have multiple meanings because people interpret experience differently.
3. In the face of widespread uncertainty and ambiguity, people create symbols to resolve confusion, increase predictability, find direction, and anchor hope and faith.
4. Many events and processes are more important for what is expressed than what is produced. They form a cultural tapestry of secular myths, heroes and heroines, rituals, ceremonies, and stories that help people find purpose and passion in their personal and work lives.
5. Culture is the glue that holds an organization together and unites people around shared values and beliefs.

**The REQUIRED sources other than what is mentioned in the ‘case’ section is listed below, the other sources are your choice. All of the required sources should have in-text citations preferably by paraphrasing them. Other Required sources: ****[Bolman, L. G., & Deal, T. E. (2009). Battles and beliefs: Rethinking the roles of today’s leaders. Leadership In Action, 29(5), 14-18] AND [Bolman, L.G., & Deal, T.E. (1996). Might and magic. Leadership Excellence, 23(6), 15]. You can increase the number of sources if necessary.
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Posted on May 26, 2016Author TutorCategories Question, Questions