Order Description

Answer Case1 & 2 questions
case 1
1. What were the challenges for Vodafone New Zealand?
2. How did it address these issues?
3.List the tools used by Vodafone’s applications
4.What benefits are being derived from this initiative?
5.What can we learn from this case?

case2
1. What are some of the key questions to be asked in supporting (decision making through DSS?
2. What guidelines can be learned from this vignette about developing DSS?
3. What lessons should be kept in mind for successful model implementation?

_____________
1-please work Introduction about the case study 1&2 of 3 lines only.

2-answer questions and not to exceed 3 lines only for each question.

3-font size 8

4‘ Decision Support Systems and Business Intelligence
i ‘ {ENDOF CHAPTER APPLICATION CASE I – a H
I vaafansuses Business Intelligence to Improve Customer Growth and Retention Plans I :g
“The PrO‘blem” With the Teradata EDW platform and all the
L35 Vodafone New Zealand Ltd., a subsidiary of the relevant tools in place, employees from’Vodafone’s
U.K.-based telecommunications giant, had achieved sales and marketing department are now able to
A “tremendous success in New Zealancl. Starting from a perform analyses and achieve better customer-Offer
very small base, the company quickly attained more optimization, campaign effectiveness analysis, and
{31 tgthan’SO‘Vo market share. However, as the mobile customer service. Stewart believes that‘ithe” nevi/7’
f ‘ phone industry began to reach maturity, Vodafone’s tools give Vodafone the ability to develop “holistic
l Li “market share stagnated at about 56% and the total insights”

F Decision Making, Systems, Modeling, and Support
“1‘ I OPENING VIGNETTE: DECISION MODELING AT HP USING SPREADSHEETS r
HP is a major manufacturer of computers, printers, and many industrial products. Its vast prod-
j: not line