This is an MBA level assignment. I need 25 to 30 PowerPoint slides for a presentation that will last roughly 25 minutes. The presentation will be based off of a T-Mobile advertising campaign case study. I have attached the case study that you are to use. Use the graphs and pictures in the PowerPoint presentation, this is a must! Try not to use a lot of words on the slides themselves, though this may be tricky so I will leave that up to you; use your best judgement. Here are further instructions: 1) Introduction (background information on the brand or industry) 2) The specifics of the problem to be solved (market share decline, sales decline) 3) The agency’s solution to the problem and the translation of the solution into creative 4) The media plan (which media were emphasized) 5) Results (graphs/charts of the influence of advertising on sales/market share as well as the influence of advertising on intermediate variables such as brand awareness, brand attitude, perceptions of quality etc.) 6) The elimination of other possible causes of the results (ruling out the effects of price changes, distribution changes etc.), this one is big. At the end of the presentation you may wish to point out the key lessons that we learn from studying the case and/or what happened to the brand after the case and/or how is the brand marketed in other countries.
You don’t have to follow this precisely or use exact words but just be similar. Put I know this is a PowerPoint presentation in your bid quote/response so I know you read this.