1. Title Page
2. Executive Summary This must be no more than one page in length.
3. Table of contents
4. Introduction
5. Analysis and critical evaluation of the organisations strategic position ( This should concisely incorporate the relevant analysis and findings from your first assessment)
6. Analysis of the organisations strategic direction, with a clear identification of the methods by which the organisations strategies have been pursued. You must use two of the following models/frameworks: Ansoff, BCG and/or GE/McKinsey.
7. Critical evaluation of the organisations strategy in terms of its suitability, acceptability, feasibility and sustainability. SAFS Framework.
8. Conclusions and Recommendation regarding possible new strategic directions
9. References (These must be in the Harvard Format)
10. Appendix (if required and no more than four pages)