Please answer the following questions in essay format, each question 450-500 words, exclude references. Please read the additional files, the “mock exam question PPT” have the guideline to answer the questions, and please read another “revision lecture PPT” will have the reading list and the summary, may help for answering the questions. At least 5 sources per question.

1. Discuss how firms may develop cost advantage and differentiation advantage.

2. Explain which of the activities that are typically represented by a Value Chain might be leveraged by a telephone handset manufacturer and retailer in order to gain cost or differentiation advantage, and why.
(Need to put the Value Chain graph)

3. Compare the differing insights that might be gathered from PESTEL and Porter’s Five Forces analyses of the budget airline industry, adopting a critical approach to the two frameworks.

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Posted on May 21, 2016Author TutorCategories Question, Questions