An external analysis is very important for the success and survivability of a company. For this paper, I want you to look outside the company.

What are the major threats to the STARBUCKS ability to compete and succeed?

What are the major opportunities available to improve STARBUCKS ability to compete and succeed?

Write 2 pages on this issue and try to think creatively. I am more interested in you really thinking this through than I am with research and facts.

You do not need to disclose any private information. But it should be fun to play the role of an organizational strategist for the moment and analyze what the major external threats and outside opportunities are at play.

Note: Please provide references

Background Material

Marketingteacher.com (2011). SWOT Analysis. Retrieved, from http://marketingteacher.com/lesson-store/lesson-swot.html

The following Youtube video will discuss the importance of external environment analysis and will help you to tie the macro approach to external analysis presented in the previous module to the micro perspective (which essentially entails considering opportunities and threats faced by the organization).

Cook, B., (2012). Strategize this: Facilitating Corporate Strategy Development – External Analysis. Retrieved from: http://www.youtube.com/watch?v=syDRegjvFEw&list=PL-ao-8pxqJKLwBr-921a5V9o3P_Uva_mv