Steps to monitor, control and evaluate the effectiveness of your marketing plan Custom Essay
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State a claim

State a claim

Look at the 15 claims listed in the “Paranormal Profile” on page 11 of our text.

  1. Pick one of these claims and decide whether it is clear and specific enough to be tested.
  2. no fewer than 300 words. Be sure to demonstrate your application of this element of the SEARCH formula–stating a claim. Also be sure to provide your word count in parentheses at the end of your response.