Social Media Marketing Mishaps

Paper details:

Many companies use social media as a means to communicate with consumers. While this is an effective tool, companies don’t always use the best judgement when communicating with social media. Most of you probably know about hashtags, which are in essence search engines for trending ideas. This forum will focus mostly on how companies use hashtags as a means to communicate.

Please read the articles linked below. The John Oliver article has a link to the video referenced, but be warned–there is quite a bit of profanity. You aren’t required to watch the video.

After reviewing the articles, discuss your thoughts on their contents. Do you think companies should have boundaries on how they communicate through social media? If so, what kind of boundaries?