Sexism in advertising Introduction Sex is a word that attracts everyone’s attention. Whenever a person hears the word sex, he perceives in that direction. Sex is the urge of having sex or instincts as it manifests itself in the behavior. It is possible that this urge manifests itself in the urge to buy certain things. For instance, a woman may see a beautiful model wearing sexy lingerie in a TV commercial and subconsciously want to purchase the product in attempt to look like her. A man may see an ad in which a group of men are drinking beer surrounded by several ladies and want to buy the beer in an attempt to live out the portrayed scenario.