• Visit SBI’s VALS website (www.strategicbusinessinsights.com). Complete the survey for yourself. Is your classification and the behaviours associated with it accurate?If not, then what-in your opinion- could be a reason why it’s not?(3 marks) (n. b) the site will not send you your profile report on your email. You need to either print your report for further use, or take a screen shot to be able to hand over a copy of your profile with your comments on a separate paper

Chapter 13- Situational influences

• Visit two coffee shops in your area. Describe how the servicescapes differ across the shops. Why do you think these differences exist?(4 marks)

• Describe the consumption rituals your family has associated with three ritual situations from your own culture. (3 marks) (Muslim Arab Culture