Sales Resource Opportunity Grid (SROG)

Companies who sell more than one product or service can often utilize cross-selling techniques to sell different products to their existing customers.

In order to minimize duplication of efforts in the sales force and to ensure the company is matching its sales resources to its marketing opportunities, a Sales Resource Opportunity Grid (SROG) is often used to plan and control the sales portfolio.

Using the SROG in Figure 16.4 in your textbook as a guide, create and explain an SROG for a company of your choosing.

This can be your current or former place of employment or a company you have researched in the CSU Online Library or on the Internet.

Make sure you take into account all of the company